Origins of the KRC
The Keep Rolling Campaign was not planned and was not a business at first. Curtis E. Wilson, father of KRC founder DeAndre Wilson and an Evansville native, rolled his tire about the city of Evansville while he was battling stage 4 liver cancer and colon cancer. He was able to beat the colon cancer; but unfortunately, the liver was so far gone, he lost his battle after 18 months of refusing to go without a fight. Four years after his death, the concept of the Keep Rolling Campaign was born.